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Home > IBF-STS > Personal Branding: Leveraging Digital Marketing for Client Engagement
Personal Branding: Leveraging Digital Marketing for Client Engagement
Course Fee applicable to Members of The Society of Remisiers (Singapore) and Vanguard Remisiers
from 7 participating member brokers only
About This Programme
This bespoke course equips finance professionals and trading representatives with future-enabled communication skills to effectively engage with clients in the digital era. The course focuses on professional personal branding and introduces AI and social media strategies and tools to those outside of content creation and digital marketing job roles. This course is eligible for IBF STS funding.
Trainers
Charmaine Lee
Learning Outcomes
For Enquiries, call 6323-6208
or email register@abmaximus.com
Upon completion of this course, participants will be able to:
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Understand digital marketing framework & strategy
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Understand marketing in a real time world
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Understand the different digital market mix
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Understand the importance of digital marketing tools
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Understand the considerations to advertise on digital media platforms
Course Objectives
The course objectives are to equip finance professionals and trading representatives with the know-how to elevate their professional personal branding and digital network on relevant social media platforms to build awareness of their expertise, products, services, who they are and who they can help with share trading.
Course Outline
This course is designed to update Remisiers with current skills needed to thrive in today's rapidly evolving digital landscape. Participants will learn to build their personal brand, effectively engage with clients and leverage digital marketing tools to increase awareness of their expertise, products and services.
Understand the Digital Marketing Framework and Landscape:
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Gain insights into the digital marketing eco-system and how it impacts client behavior and engagement.
Explore Effective Digital Content Strategies:
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Learn how compelling digital content is created to increase customer engagement and interaction in the digital era.
Develop a Personal Brand on Social Media with Digital Marketing Mix:
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Build and enhance your personal brand on platforms such as LinkedIn to establish credibility and attract potential clients.
Leverage Trending A.I. Digital Tools for Content Ideation:
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Utilise trending digital tools for content ideation and creation to attract targeted clients to you.
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Leverage A.I. tools such as Gemini or ChatGPT for content ideation and professional copywriting of attractive content hooks.
Best Practices when Advertising on Digital Media Platforms
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Learn the best practices of advertising on digital media platforms
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Additional considerations when advertising financial services
IBF Standards Training Scheme (IBF-STS)
This IBF-STS course is recognised under the Standards Training Scheme (STS) and is eligible for STS claims subject to all eligibility criteria being met.
Please note that in no way does this represent an endorsement of the quality of the training provider and course. Participants are advised to assess the suitability of the course and its relevance to his/her business activities or job roles.
The STS is available to eligible individuals based on the prevalent funding eligibility, quantum and caps. STS provides up to 70% course fee subsidy support for direct training costs subject to a cap of S$3,000 per candidate per course subject to all eligibility criteria being met.
Find out more on www.ibf.org.sg
SkillsFuture Credit
This programme is eligible for SkillsFuture Credit and this is applicable only for non-company-sponsored individuals on programme fees after IBF-STS funding.